As children, were often asked ?what?s your favorite color?? We thought that our color choice says a great deal about who we are, knowning that the questioner will immediately understand its meaning.
But colors, like words, do not carry universal meaning. We all have different reactions to various tones and shades depending on how and where we had arrived raised, our past experiences from it, and our pair of preferences ? which, like children, can alter inexplicably.
The facts are colors carry a whole lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of some of these differences, it will be possible in order to avoid embarrassing cultural mistakes when talking about and using colors among colleagues, friends, and clients ? and will also assist you to advertise your product effectively in global markets.
Below, a simple guide to five colors around the globe.
BLACK & WHITE
In Western cultures, black is assigned to death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the alternative meaning; in China, black could be the signature color for young boys, and is also used in celebrations and joyous events.
White, alternatively, symbolizes age, death, and misfortune in China and in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is probably the best colors, and its particular meanings in most cultures run deep:
China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, then when joined with white, signifies joy.
Japan - The traditional color for the heroic figure.
Russia - Representative of the Communist era. For this reason, it is suggested being extremely careful when you use this in Eastern European countries.
India - Purity, so wedding costumes tend to be red. Also the colour for married women.
United States - Danger (think "red light!") and found in combination with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a color of life and health. But in the rest of Africa, red is often a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and other parts of the continent.
Blue is frequently considered being the "safest" global color, as it could represent anything from immortality and freedom (the sun) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be considered the conservative, "corporate" color.
However, take care when using blue to deal with highly pious audiences: large has significance in nearly all major world religion. For Hindus, it could be the hue of Krishna, and lots of with the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, as the Islamic Qur'an refers to evildoers whose eyes are glazed with fear as زرق zurq, which is the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is regarded as a much more positive color. American retailers are leveraging the website environmental movement to market eco-friendly goods, often using green-themed packaging or ad campaigns to point a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a option for packaging.
If the Dutch have almost anything to say about this, the World Cup will be flooded with lots of orange august. (Orange will be the national color of the Netherlands and also the uniform color of the country's famous football team.)
On lack of with the world, however, orange has a better sober meaning: within Hinduism, orange carries religious significance as the colour for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically talks about your color preference to foreign friends or colleagues, you might discover more about that color and it is cultural significance. Also, be alert to color choices because they correspond with your business?s campaign copy and graphics ? whether it be printed collateral, a web site, or advertising campaign. Know your marketplace and their respective color conventions so that you don?t inadvertently send the wrong message. We recommend this useful visual representation by Information is Beautiful.
Oh one more thing, our absolute favorite colors at Acclaro are blue and orange.